Dormant product revival
Sell the products your campaigns never show
For Boden, Redbrain activated 3,000 dormant products, generating 22.5 million impressions and 133% click-to-sale growth.
Redbrain targets products that get few or no impressions in your own campaigns, enriches their data and tests them in the auction with its own budget. Stock that was sitting unseen starts reaching shoppers, at no cost to you until it sells.
Redbrain pays for the clicks. You pay commission only on completed sales.
- Bestselling dress
- Classic jumper
- Denim jacket
- Linen trousers 0 in your campaigns
- Striped top 0 in your campaigns
- Wool scarf 0 in your campaigns
- Leather belt 0 in your campaigns
- Canvas tote 0 in your campaigns
3 of 8 products seen with your campaigns alone
8 of 8 products seen with Redbrain
Why products go dormant
Most of your range never gets a look in
Your own Shopping campaigns and Performance Max put most of their budget behind the products that already sell. That makes sense for them, but it leaves much of the rest of your range with few or no impressions.
A product nobody sees can’t sell, however good it is. Redbrain’s job is to find out which of those products shoppers want, without you paying to find out.
How it works
From unseen to selling, in four steps
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#1
Find the dormant products
We start with the products that get few or no impressions in your own campaigns. You can choose them yourself: Boden picked 3,000 with its own script and sent them to us in a dedicated feed that stayed up to date automatically.
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#2
Fix their product data
We rewrite titles and fill in missing details with AI product feed enrichment, giving Google more to match each product to the right searches. For Boden, that meant more than 8,000 titles.
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#3
Test them in the auction, on our budget
We put the products into Google Shopping through Redbrain’s CSS and pay for every click, aiming at the broad, generic searches where new shoppers look.
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#4
Keep what sells
Bids, products and search terms are adjusted continuously from click and sales data, and you see every result at product and keyword level in Redbrain Connect.
Boden, July to October 2025
3,000 zombie products, brought back to life
Boden had a growing collection of products that its own Google activity wasn’t showing. Redbrain took only those, enhanced more than 8,000 product titles with AI and tested them on its own budget. The campaign, run with impact.com, won Gold for Best Paid Search Campaign at the 2026 Performance Marketing Awards.
- dormant products activated
- 3,000
- new impressions
- 22.5m
- click-to-sale growth
- +133%
- ROAS, against 400% from Boden’s own Google Shopping
- 625%
- new customers, on average
- 40–50%
- of converting keywords were generic, not brand
- 95.68%
They’ve been very accommodating in adapting to our preferred methods, which has allowed us to run the partnership efficiently while keeping disruption to our own search activity to an absolute minimum.
Alongside your own campaigns
Extra sales, not shared ones
When Redbrain works only on products your campaigns aren’t showing, the sales it makes are ones you weren’t getting. For Boden, 95.68% of converting keywords were generic searches rather than brand, reaching shoppers who weren’t already looking for Boden, without pushing up Boden’s own cost per click.
Start with your dormant products, and widen it when you’re ready. Boden has since moved on to testing its full feed with Redbrain.
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No cost to test
Redbrain pays for every click. If a product doesn’t sell, you pay nothing for trying it.
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Your bestsellers stay yours
Point us at the products that get no impressions in your campaigns, and there is nothing of yours for our ads to compete with.
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No change to your campaigns
You don’t need to change your own Google Ads campaigns or budgets. Redbrain runs alongside them.
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Every result visible
See which products and searches sold, and what each sale cost, in Redbrain Connect and a performance email every Monday.
Redbrain pays for the clicks. You pay commission only on completed sales.
Questions
Dormant product revival: frequently asked questions
A dormant product is one that gets few or no impressions in your own Google Shopping campaigns, so shoppers rarely or never see it. Campaigns and Performance Max tend to spend most of their budget on bestsellers, which can leave much of the rest of a range unseen.
Redbrain takes the products that get few or no impressions in your own campaigns, improves their product data, and tests them in Google Shopping through its own CSS, paying for every click itself. It then keeps adjusting bids, products and search terms based on what sells.
Not if you limit Redbrain to products that get no impressions in your own campaigns: there is then nothing of yours for Redbrain’s ads to compete with. For Boden, 95.68% of converting keywords were generic searches rather than brand, and the activity did not push up Boden’s own cost per click.
There are no setup fees or retainers, and Redbrain pays for every click. You pay an agreed commission only on completed sales, so a product that doesn’t sell costs you nothing.
Yes. You can send Redbrain only the products you want revived. Boden identified 3,000 dormant products with its own script and sent them in a dedicated feed that refreshed automatically, so the selection stayed current.
Yes. You can start with dormant products and widen the range once you have seen the results. After reviving its dormant range, Boden moved on to testing its full product feed with Redbrain.
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