Microsoft Advertising · Bing
Turn Microsoft Ads into an incremental sales engine
Reach shoppers beyond Google with zero extra workload, and pay only when Redbrain delivers a sale.
We run Shopping ads for your products on Bing and the search engines Microsoft Ads reaches, using the product feed you already have. We pay for every click ourselves. You pay a commission only when we deliver a sale.
See how Redbrain fits alongside your existing Microsoft Ads. Start small and only pay commission when Redbrain generates a sale.
What Redbrain's Microsoft Ads delivered for our partners in 2025
- in sales (GMV)
- £996m
- of it incremental
- £201m
- orders
- 4.1M
- impressions
- 7.1bn
Trusted by over 5,000 retailers
- Bing retail ads #1 buyer by volume in the USA
- Pay-on-sale (CPA) 10+ years of experience
The opportunity
Google isn't the only shelf your shoppers search.
Microsoft Advertising, the network behind Bing, reaches a large, high-intent shopping audience that most retailers' paid search barely touches. It is the world's second-largest search network, and every month over 6 million people use Bing to shop.
It reaches further than Bing, too. Microsoft Ads also serves alternative search engines such as DuckDuckGo and Ecosia, so one partnership opens up several high-quality places to be found.
- Bing Microsoft Search Network
- DuckDuckGo Served through Microsoft Ads
- Ecosia Served through Microsoft Ads
- search network in the world
- #2
- of global search
- ~11%
- people shop on Bing every month
- 6M+
Who you'll reach
A distinct, more mature audience.
Microsoft Ads audiences skew older than typical ecommerce. In a sample for one large marketplace retailer, the 50 to 64 and 65-plus age groups were the biggest by far.
A more mature audience often brings more disposable income and purchasing power. If your products resonate with that customer, this is a network you can't afford to leave to competitors.
Age
The two oldest groups are the largest by a distance.
Why Redbrain
Why Microsoft Ads with Redbrain.
With over a decade working in the affiliate channel on a cost-per-acquisition basis, Redbrain combines proprietary technology with a dedicated team of performance marketers to run Google Shopping and Microsoft Advertising campaigns for more than 5,000 retailers.
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#1
More sales beyond Google
Microsoft's Search Network is the world's second largest. It gives you high-intent shoppers your Google activity never reaches.
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#2
Growth from the rest of your range
Missing your Microsoft Ads targets? It's usually because the effort goes on bestsellers. We unlock growth from the rest of your catalogue, boosting both sales and ROI.
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#3
More from what you already run
Already running Microsoft Ads? Our team will find the opportunities you're missing and add value on top.
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#4
Simple to start
Your existing product feed powers the campaigns. No extra work, and no extra cost.
Our CPA model
A risk-free way to win sales from an untapped audience.
Spend that scales with the results we deliver, and only with them.
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You only pay when you secure a sale
Commission on approved sales, and nothing else.
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No upfront costs
Redbrain generates sales for you using its own funds. Zero risk.
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Keep within budget
You always stay in control of how much you spend.
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Never a cost per click
Shopping ads run by Redbrain never cost you per click, unless you choose that option.
How Redbrain adds value
Complementary to your team, not competing with it.
In a recent retailer survey, 87% of our clients said they see Redbrain as complementary to their in-house capabilities. Here's why.
Incremental value
We're committed to sales that go beyond what your existing activity already captures. Our bid strategies focus on the products your paid search under-represents, so more of your range gets seen.
+5–10%
additional weekly growth in new acquisitions for a marketplace retailer, on a controlled ROAS model
Increased visibility
Our strategies support and amplify your in-house work. Microsoft Ads won't show the same product twice in the carousel, so where we enter the same auction as your team, we gain an additional slot alongside yours.
56%
of our activity for a sports retailer was in auctions their own campaigns weren't in
Test, measure and scale
The most reliable proof of incrementality is a controlled A/B test. We launch on one sub-category of products, measure the uplift against your baseline, and only scale where the value is clear.
+61%
average monthly revenue growth for B&Q, a large UK retailer
Read the case studyEvery 100 auctions Redbrain's ads appeared in:
had none of the retailer's own ads. That's extra reach the retailer wasn't competing for.
were shared with the retailer's campaigns, and there the retailer still ranked ahead of us in 91% of them.
Proof that it's additional, not overlapping.
For one sports retailer, the retailer outranked us in 91% of the auctions where we both appeared. But those shared auctions were only 44% of our activity.
The majority of our impressions came from auctions the retailer wasn't competing in at all. That is new reach, not a slice of the sales they were already winning.
- Competitor
- You
- You, via Redbrain
- Competitor
- You, via Redbrain
- You
- Competitor
- You, via Redbrain
- Competitor
- You
- Competitor
- Competitor
- Your campaigns
- Your products, via Redbrain
- Competitors
You hold 6 of 12 positions
USA market performance
We optimise campaigns to get you more sales, risk free.
Our optimisation work in the run-up to Q4 delivered strong results for a US department store through Microsoft Ads, with sales climbing month on month into December.
- Impressions
- 26m
- Clicks
- 388k
- Sales
- 17k
- Sales value
- $1.8m
Sales per month
Scaling profit responsibly
More volume, without giving up efficiency.
We improve profitability…
Balancing ROAS
- High-intent, conversion-driven strategies
- Capturing bottom-of-funnel opportunities
- Investing in upper-funnel activity without compromising efficiency
Data-driven decisions
- A unique cross-sector data set from over 100 million impressions and 2 million clicks a day
- Proprietary tech that keeps learning to make efficient decisions at lower cost
…through smart campaign management
Feed optimisation
- Feed attributes optimised for visibility and relevance
- A focus on higher-quality traffic that converts better
Managing CPC costs
- Complementary to your in-house campaigns, with no CPC inflation
- Your team keeps cost control while gaining volume from new customer touchpoints
Getting started
Switch it on in a minute. Live in about a week.
Activating Redbrain on Microsoft Ads uses the product feed you already have. Allow aggregators in your Merchant Center so Redbrain can run Shopping campaigns on your behalf.
- 1Log in to your Microsoft Ads Merchant Center
- 2Click Settings, then Aggregators
- 3Select “Allow all aggregators”, or keep Redbrain active
Then three short steps, and your campaigns are typically live within a week.
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#1
Accept Redbrain as a partner
Accept Redbrain as an affiliate partner on your network and complete our short onboarding form.
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#2
Agree goals and commission
We talk through your business goals and agree a commission rate and the campaign details.
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#3
Share your product feed
Give us access to your product feed so we can set up your campaigns. No feed yet? We can build one for you.
Your product feed
A well-optimised feed is the foundation of every successful Shopping campaign. It is what earns high-intent impressions and clicks.
Benchmark commissions
On a CPA model, commission is what we optimise with. We recommend a benchmarked rate for your sector, and every programme should meet our minimum CPA.
Every eligible sector
We partner with retailers in every sector that is permitted to run Shopping ads.
Your performance dashboard
Grow your sales. Keep the control.
| Search term | Clicks | Overlap | Outranking |
|---|---|---|---|
| cordless stick vacuum | 1,240 | 22% | 4% |
| 9l dual air fryer | 986 | 8% | 2% |
| bean to cup coffee machine | 731 | 31% | 17%Review |
| electric toothbrush heads | 604 | 0% | 0% |
Sample data, for illustration
Every partner gets our Performance Dashboard, where you can see:
- Your account performance, tracked live
- Forecasts of how far your account can scale
- Your top-performing products and search terms
- Industry KPIs to benchmark against
What our partners say
Together, we win.
With consistent growth of around 50% from quarter to quarter, Redbrain has established itself as an excellent partner with no negative impact on other CSS activities. In this way, CSS sales potential can be expanded and exploited more efficiently.
Nathalie Fein
Junior Performance Manager, Engelhorn
Redbrain has developed to become our number one CSS partner and has significantly boosted our sales overall. Our online reach and awareness has grown exponentially with their strategic campaigns. Overall a really great experience.
Ambros Baumer
Partner Marketing Manager, KICKZ
Working with Redbrain has been a game-changer for our brands. As a major player in the CSS industry, Redbrain consistently drives significant revenue for us, making them an indispensable partner in our growth strategy.
Aisling Forde
Affiliates & Partnerships Manager, THG Brands