About Redbrain.

We start by mapping where your products already appear in Shopping and where they don't, because that gap is where additional sales come from. Across our partner base in 2025, 44% of our activity sat outside partners' existing marketing. Before any meaningful spend, we agree a test with you, including the measure, the control and what counts as success, so the answer comes from your data, not our claims.

Some overlap can happen, and we won't pretend otherwise. We agree with your PPC team what we stay away from (brand terms, hero lines, categories you already cover well) and report overlap product by product so you can see it. Across our partner base in 2025, partners' own campaigns outranked ours in the carousel 91% of the time, and we fund every click ourselves, so nothing comes out of your ad budget.

You pay commission on confirmed sales and nothing else: no set-up fees, no retainers, and we pay for every click. Commission is calculated on the order value you validate in your affiliate network, so your normal rules on returns, cancellations and discounts apply. We set the rate against your margin and target cost per sale; a higher rate funds higher bids and wider product coverage, and we only propose one alongside an agreed test that shows whether the extra sales justify it.

Yes. We agree a monthly cap and a fixed CPA in writing, pace against it daily and alert your named contact when spend reaches 80% of the cap. At the cap we pause until the next month or until you approve more, and if reporting delays mean we overshoot, the overspend is ours: you pay no commission above the cap.

Most retailers are live within 48 hours of feed approval, then bidding needs 30 days to settle, so we agree a forecast and review points rather than judging week one. If results fall short, we explain why in writing and set out a recovery plan with a date. You decide whether we continue, adjust or pause, and the click cost of a slow start is ours, not yours.

Yes. You can exclude products, brands, categories or countries, decide whether sale items run, set priority categories and restrict brand terms, and we time changes around your own campaigns and promotions. The limits: changes apply after the next feed update and any Merchant Center review, and every exclusion narrows the sales we can find for you.

You get live dashboard access from launch, with clicks, sales and cost down to product and keyword level, plus monthly reviews with your account manager. Billing and performance assessment use the sales you validate in your affiliate network, so tracked sales on our dashboard can run higher than what you pay for once cancellations are removed.

Yes. You set your commission rate in your affiliate network, so it never changes without your say. We give five working days' notice before any material campaign change or planned pause, including a pause for overdue payment. The one exception is an immediate stop forced by Google policy or a tracking failure; then we tell you the same day and explain why. You have a named account manager and a named escalation contact.

The standard requirement is your product feed and sales tracking through your affiliate network. Customer data is optional, and we never see it: lists for new-customer targeting are shared securely through Google and used only for your campaigns, never for another retailer. You can stop sharing at any time.

Three things from you: your product feed, approval of our programme on your affiliate network with tracking confirmed, and agreement on commission, cap, countries and exclusions. We handle set-up, feed enrichment and campaigns, and most retailers are live within 48 hours of feed approval. Expect two to three hours of your team's time across a kick-off call and a launch check, where we confirm a test sale tracks, exclusions are live and your dashboard login works.