Key Takeaways
Gold winner
Boden, Redbrain and impact.com won Best Paid Search Campaign at the 2026 Performance Marketing Awards.
22.5M impressions
Redbrain brought 3,000 dormant Boden products back into Google Shopping between July and October 2025.
+133% click-to-sale growth
The traffic was relevant as well as plentiful, with no rise in Boden's own CPCs.
Judged on transparency
The judges praised a typically opaque channel turned into a transparent, incremental growth engine.
Redbrain, an award-winning Google Premium CSS partner in Europe, won Gold for Best Paid Search Campaign at the 20th anniversary Performance Marketing Awards on 12 May 2026. We won it with Boden and impact.com for “Dressing for Suc-CSS”, a campaign that brought thousands of Boden products back into Google Shopping.
Our Performance Marketing Awards win at a glance
- Award: Gold Winner, Best Paid Search Campaign
- Winner: Redbrain, with Boden and impact.com
- Campaign: “Dressing for Suc-CSS”
- Event: Performance Marketing Awards, 20th anniversary, hosted by Jimmy Carr
- Date: 12 May 2026
- Results: 22.5 million impressions and 133% click-to-sale growth
Why Redbrain won Best Paid Search Campaign
Boden had products that were not being seen or sold through its own Google activity. We went after them. Between July and October 2025, Redbrain activated 3,000 of those dormant products through our own Comparison Shopping Service, on our own budget, so Boden’s existing campaigns were left alone. Four things made the difference:
- We brought dormant products back to life. Our dormant product revival finds the products your Shopping campaigns never show, fixes their data and tests them in the auction. Boden paid commission only on sales.
- We improved the product data. Using AI product feed enrichment, we enhanced more than 8,000 Boden product titles so products could win more relevant searches.
- We reached new shoppers. Redbrain drove between 40% and 50% new customers on average, and 95.68% of converting keywords were generic, so Boden reached shoppers beyond its existing audience.
- We showed our working. Every product and keyword result was reported in Redbrain Connect, so both teams could make faster decisions.
The results
Between July and October 2025, Redbrain’s activity for Boden also delivered a 14.2% ROI, and a ROAS of 625% against 400% on Boden’s own Google Shopping. The 133% click-to-sale growth shows the traffic was relevant and not just plentiful.
Read the whole story in the Boden case study.
What the judges said
The judges singled out transparency. They described the campaign as “transforming a typically opaque channel into a transparent, incremental growth engine”.
That is how we want every retailer to experience Redbrain: you see exactly which products and searches are selling, and what each sale costs.
A night to remember
The awards marked their 20th anniversary with a black-tie evening, and it was a pleasure to share the stage with the Boden and impact.com teams.
Bring the same approach to your own products
The Boden campaign shows what Redbrain does for a retailer. If you’d like the same for yours:
- Run Shopping ads alongside your own through our Google CSS partnership, where we pay for every click and you pay only on sales
- Reach more shoppers with Microsoft Ads (Bing) Shopping, using the product feed you already have
- List your products on our price comparison sites in 21 countries
Thank you to Boden and impact.com for a brilliant partnership, to the Performance Marketing Awards judges, and to everyone at Redbrain who worked on the campaign. To talk about your own products, get in touch.
