White-label

Your own CSS with your own clients

RedBrain have been specialist in building price comparison sites for 8 years, we have over 4,000 domains, ranging from whole of market sites like IdealPrice or niche comparison sites like Catwalk.co.uk for the UK fashion market.

We’re excited by the market for price comparison sites expanding and we know that there’s growing demand for more, so if you’re a large scale advertiser or represent multiple brands, why not get in touch about using our white label solution to build your own Comparison Shopping site that qualifies as a Google Shopping Comparison site.

As this is a niche service and each white label will have different needs, it’s best to get in touch with us directly if you want to know more. We have answered some of the main questions below for your convenience.

How many retailers do I need?

We recommend that you have at least 100 clients to run a white label, at a smaller scale it’s always more cost efficient to use our Self Managed service.

Why 100? Well, to be a price comparison site you need to be able to show a range of retailers when a user searches the website. Google have guidelines on the number of retailers that they would expect to see, and in the future we believe Google will start to penalise CSSs that have a very limited range of retailers as they won’t serve the needs of most consumers.

There are options where you could use our Managed inventory as backfill on search results, so if you’d like to discuss options get in touch!

Can I use my own domain?

Yes! You are in full control of the domain and branding.

Would the ads say “By RedBrain” on Google?

No – your own CSS name would appear on the ads. Your clients wouldn’t need to know that it was powered by RedBrain unless you chose to disclose it.

Let's chat about our White-label Service

If you’d like to know more about what we could deliver for you, or more information on either, then please get in touch with us. We’d love to walk you through any of the Google changes or services we offer without any obligation.