While Google is the world’s leading search engine, The Microsoft Search Network is the second largest, with:
- 11% of the global search engine market share
- 33% of US desktop searches
- 20% of all UK searches
- 15M unique users
- 395M monthly PC searches
- 96% of users visited an online retail store in the last 6 months
The Microsoft Search Network offers unique demographics you may not be able to target with Google Ads. It’s an ideal solution for reaching wealthier, more mature shoppers at a lower price, higher CTR, and conversion rate.
- Mix of male & female
- Majority are over the age of 35 with time to shop
- Tend to be educated with six-figure household incomes
- Spend 25% more online (compared to average internet searcher)
As your strategic online shopping partner, we’ll automate everything end to end, from optimising your product data to match the unique requirements and ranking factors of Microsoft Shopping, to controlling the bids for maximum traffic at the commission level of your choosing, and more.