# Redbrain Drives Incremental Sales for B&Q

> Read our case study to discover how the collaborative partnership between Redbrain and B&Q, delivered maximum growth and incremental growth through CSS.

**Author:** Karolina Martauz, Senior Key Account Manager  
**Published:** 2025-04-29  
**Updated:** 2025-12-02  
**Canonical:** https://www.redbrain.com/resources/case-studies/redbrain-drives-incremental-sales-for-b-q/

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## The Challenge

With the challenge of proving the incremental success a CSS partner can offer in addition to internal activity, the Redbrain team saw an opportunity to boost online sales for [B&Q.](https://www.diy.com/) Initially, campaigns were limited to a subset of key products (Tools & Hardware) to assess impact before expanding to other categories.

## Inside the Strategy

The strategy focused on three key areas -

- Product feed optimisation
- Products
- Seasonality

The Redbrain team quickly identified feed improvements, optimising for product availability and using the \[sale_price] attribute. Progressively setting up targeted campaigns around these adjustments, Redbrain quickly gathered performance data on product trends and combined this with Google’s seasonality adjustments tool to push in-demand products. With real-time data monitoring, the team made constant adjustments to drive campaign incrementality. By May 2024, successful campaign performance prompted B&Q to allow Redbrain full access to their product feed. Redbrain optimised these new campaigns based on learnings from initial campaigns, leading to continued strong performance.

The partnership between Redbrain and B&Q has proven to be a success.

From the outset, the collaboration delivered positive results, which have been strengthened further since going live across all categories. Achieving month-on-month sales and revenue growth, without a negative impact on average cost per sale, the Redbrain team continues to be a trusted partner for B&Q in generating online sales.