One of our many data insights during lockdown was that we saw purchases in bikes and cycling equipment soar. It was no wonder then, that when it came to RedBrain throwing down a fun challenge or two, we chose cycling ones. It was our pleasure to extend the prize pot to reward the people who took part with a chance to win a donation for their chosen charity as well.
Meet Ian Morton. Not only did he help us complete our challenge, he won a donation prize too. Ian explains how he joined our challenge, how beneficial cycling has been during this very strange year and where his prize will be donated to.
‘I had seen the challenge posted on the Hot Chillee CC social media page, having ridden with them before I keep an eye on there for anything they are doing and this was a really interesting challenge. Through lockdown most of my team in work turned to cycling as a way to keep fit, and as restrictions were eased we began cycling that little bit further and that little bit longer.
We decided to put this new found interest to good use and as of the 29th August we set out as a team to cycle 3470km, which is the total distance the cyclists who complete the Tour De France will cover. Similar to those cyclists we started on the 29th August and had until the 20th September to complete the challenge.
The RedBrain charity challenge seemed like an excellent way to tie in to this. It gave me the chance to get some miles in prior to the challenge as well as potentially getting our fundraising off to a good start.
I cycle quite a lot already, including leading social rides via British Cycling, so I am often on the bike anyway however having this challenge really gave me a drive to get the additional miles in. On the mornings where I was tired or days when the weather wasn’t great it was an excellent spur to get out and still keep clocking them up. It’s a great way to look after both my physical and mental health and from March onwards this year getting out for some fresh air for an hour or so each day has been of massive benefit to me.
I’ll be donating my prize to Cancer Research UK. Unfortunately, most people these days know someone who’s life has been affected by cancer and while many good causes have benefited from fundraising throughout the pandemic, charities like Cancer Research’s fundraising has suffered as many events have been unable to go ahead. This cumulative cycling challenge is our small attempt to raise what we can to help a charity that helps so many.’
We’re delighted to have been a part of these personal challenges and being able to benefit great causes. Thanks Ian for sharing your story and we hope the soon to be very cold mornings are made better with bike rides!