Redbrain Weekly Click Insights - WC 29/11

For this 2021 Holiday season, we are keeping track of all the changes as they happen in the online shopping world. Things are changing quickly, and one of those fast changes are in search terms and queries. 

Black Friday 2021 was a hit for retailers. In the UK and the US, sales are tracking to all-time highs, driven mainly by online shopping. According to Barclaycard in the UK, the number of payments was up 23% compared to 2020. Mastercard in the US estimated a 29.8% increase from 2021 (source). Foot traffic in stores was low and assumed to be due to lacklustre doorbuster type deals and product scarcity. Much of the Black Friday shopping was done online.

Overall holiday sales are expected to grow in 2021 according to the National Retail Federation which predicts a sales increase of 8,5% to 10.5% for all of November and December 2021. This is above the 8% growth seen in 2020 from 2019, meaning consumer spending this year will continue to be strong.

During the month of December, we are highlighting the top changes in online search queries by country: both the United Kingdom and the US. We hope these trends can inspire you and your team to take advantage of trends and gain some sales traction.

If you find this helpful and aren’t using Redbrain, why not see what else we have to offer? We are the leading, performance-based comparison shopping service partner that operates on a CPA basis. See why the largest retailers in Europe and the US use us to drive incremental sales. Let's talk.

Weekly Trends, Week of 29 November, 2021

United Kingdom (UK) % change United States (US) % change
  • Ice scrapers & snow brushes
+300%
  • Oven Bags
+300%
  • Chemical hand warmers
+200%
  • Basters
+300%
  • Gloves and mittens
+200%
  • Whipped Cream
+200%
  • Neck gaiters
+100%
  • Pie Crusts
+100%
  • Bicycle gloves
+100%
  • Cooking Thermometers
+100%
  • Weather stripping & supplies
+100%
  • Pie & Pastry Fillings
+100%
  • Space heaters
+90%
  • Gravy
+100%
  • Horse blankets & sheets
+60%
  • Roasting Pans
+100%
  • Motorcycle Gloves
+60%
  • Fruit Sauces
+100%
  • De-icers
+60%
  • Roaster Ovens & Rotisseries
+100%
  • Baby & Toddler Outerwear
+50%
  • Figs
+100%
  • Earmuffs
+50%
  • Salad Toppings
+90%
  • Makeup Finishing Sprays
+50%
  • Deep Fryers
+90%
  • Deep Fryers
+50%
  • Televisions
+90%
  • Soccer Gloves
+50%
  • Cream
+80%

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