Multiple partners to boost your performance
We won’t make you choose between our Self Service CSS or RedBrain Shopping CSS options. We won’t even get shirty if you want to use another CSS as well as RedBrain.
Running a variety of CSS accounts alongside each other, or in parallel to your own Google Shopping campaign, can be a savvy way of gaining the best results. We’ll simply structure our feed to make sure it outperforms your competitors.
There’s no limit to how many CSS providers you can use, and we’re always confident in being benchmarked ahead of competitors. Each CSS gives you an extra chance to further increase your impression reach and using multiple CSSs makes it easier to evaluate each partner’s impact on your CPCs and traffic.
Tried and tested
Launching a RedBrain AI Shopping Service channel alongside a Self-Service campaign for 2-4 weeks is the best way of demonstrating the impact of our full service approach through incremental sales.
With one major UK retailer we’ve been able to increase online sales by 30% without inhibiting the performance of their own direct campaign. Another retailer is achieving £1m in sales a day through us, with overlap rates of less than 17% alongside other Shopping campaigns.
Optimised reach. No penalties attached.
As a merchant, you won’t face any penalties for running multiple shopping campaigns side-by-side. For example, to embrace the spirit of competition on its pages, Google has built in algorithms that intuitively manage competing feeds.
If the same merchant’s product is uploaded by several CSSs, Google identifies the potential for overlap, prevents a merchant being second-priced against itself by only showing the product once within an ad unit.
This applies irrespective of the number, or identity, of the CSSs used. So having RedBrain, or any other CSS advertising, alongside your existing shopping campaigns won’t inflate your CPCs but will boost your impression share instead.
It’s all in the detail
We can demonstrate how running campaigns in parallel works with an example.
The following product data is given to three CSSs to promote an iPad:
On Google it looks like this:
The RedBrain Shopping Service data provides more information and better attributes. In recognition, Google issues a higher quality score for this ad. This allows traffic to be purchased at a reduced rate.
Even when the two other CSS partners aren’t winning impressions for you on Shopping Ads, working with multiple partners means you’re always getting more traffic for your products. This is because Google matches product titles and other attributes to search queries, so having the same product in three different CSSs with different titles means it could show on more queries.