Frequently Asked Questions


What Does Redbrain Do?
Here at Redbrain, we offer Comparison Shopping Services for retail e-commerce businesses.
What is a Retailer?
A retailer is a company that sells products to consumers from the general public.
What is an e-commerce website?
When a retailer sells its products through a website, this is known as e-commerce.

Comparison Shopping Services (CSS)

What is CSS?
A CSS is a comparison-shopping service, a website where consumers can browse a wide variety of products
from a range of different retailers in one place. Comparison Shopping Services are also known as Product
Discovery Websites.
Is Redbrain a CSS?
We own one of Europe’s largest Comparison-Shopping websites: redbrain.shop, as well as multiple product
discovery websites such as shopping.uk and compare99.com.
Can a retailer work with multiple CSS partners?
Yes, indeed, in fact, Google encourages this as it increases impression share for retailers without additional
Will working with Redbrain negatively impact my performance?

Not at all, as mentioned above, Google is actively encouraging retailers to utilise CSS alongside their existing
shopping campaigns.
How many countries do you offer CSS for?

We're live across all 21 EU countries where CSS is currently allowed, Austria, Belgium, Czech Republic,
Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal,
Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.
What is your service model? Is it Managed, Self Service or a hybrid of both?

We focus on our Managed CSS, but if you are a retailer or represent a retailer who is interested in our Self
Service, please let us know.
What are your economic models? CPA, fixed CPC, % markup of budget spent?

We simply work on a CPA. We don't charge per click, and we don’t charge any management fees. We upfront the cost and only earn a commission when we generate a confirmed, tracked sale. The retailer determines the commission rate, and it is often indicative of the levels of traffic we can send their way.
Can CSS be provided for a range of products or industries?

As long as your products are physical goods that can be purchased and delivered, then they are suitable for our technological implementation. However, due to Google rules, certain products are not allowed to be advertised.
Do you utilise automation when it comes to bidding and product feeds, or does staff manage it?

We have AI and Machine Learning, which adds an element of automation, but we still have an incredible Traffic Team to make manual changes and oversee, so a mix of both.
Is there a setup cost involved?

If you are not currently working with one of our partnered affiliate networks, then you will incur their sign-up fees to begin working with Redbrain. Please note that pricing models differ for each affiliate.
What commission does Redbrain need?

You can manually determine what commission percentage you’d like to pay Redbrain, often, an increase in commission percentage can lead to a rise in ad impressions, but your account manager can advise this on an individual basis.
How quickly can Redbrain get going?

Once you have joined one of our partnered affiliate networks, please request to work with Redbrain through your affiliate dashboard. Once you have done this, it will likely take an average of 5-10 days before you see any traffic.
Does Redbrain have experience running shopping ads?

Redbrain has years of experience in providing Google Shopping ads to clients, as well as previous experience with Google Pay Per Click marketing. Redbrain provides shopping ads through Google’s Comparison-Shopping Service, these ads will show in the same way as Google Shopping ads but will say “by Redbrain” instead of “by Google” in the bottom left corner.

Is Redbrain for you?

Find out by answering a few quick questions. If it’s a good fit, our team will be in touch ASAP to discuss next steps.
Let's Talk

Get in touch.

We do not hold any product items which we promote on behalf of our retailers so if you have specific item questions please reach out to the retailer directly. Otherwise, if you have any questions about how to work with us then please get in touch. We’d love to hear from you!
Call Us(+44) 330 127 3969

Our offices.

Office 3, St Ann’s House
Guildford Road
GU18 5RA