ROI on campaigns

Leading fashion retailer Missguided partnered with RedBrain in April 2018 on our AI Shopping Service and have experienced incremental sales of 500k and a 20% saving on CPCs without impacting their ongoing in-house campaigns. In February 2019 after seeing continued success, they also opted into our Premium Self Service CSS which has boosted their ROI on in-house campaigns.

We gained incremental sales, increased our ROI on our own campaign and gained additional support for Google Shopping by partnering with RedBrain. If we didn’t have an additional campaign running for us at the same as our own, we would have missed out on £500k in sales.

Running our own campaign under the RedBrain CSS umbrella has saved us 20% on our Google Shopping CPCs since being set up, while giving us an additional channel of support for our Google Ads campaigns.


RedBrain’s consultative approach to our Self-Service CSS activity has helped us grow total sales and improve performance. Their expertise in optimising product catalogues down to SKU level has let us see performance at a greater level than ever before.

— Nicola White, Head of Performance Marketing at Missguided

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