in annual sales, 85% of which
Focused on Incremental Sales
Redbrain finds ‘white space’ for eBay and our merchants through feed optimisation, Machine learning & bespoke bidding strategies.
We work with Redbrain across 6 European countries and the U.S.
We’re now able to bid on terms that were previously dominated by competitors
“Redbrain drive £400m in annual sales for eBay. Through testing we’re able to show 85% of these sales are incremental to the business”
Andy Richardson, Head of Trading at eBay
We’ve been particularly
impressed with Redbrain’s ability
to match their inventory to key
competitors such as Amazon,
Argos, B&Q and Wickes.
As a result of this, we were able to bid on search terms where competitors were previously dominant and eBay had no impression share.
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