55%

reduction in cost per acquisition
following a successful split test
for Cotton Traders

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A winning formula

Cotton Traders are a bricks and clicks retailer that are well respected within their sector and offer an excellent range of products.

They opted to undertake a split test to help them to assess the benefits of delivering their Shopping ads through a Premium CSS partner, instead of using Google.
“Upon discovering the savings available we decided to test delivering our Google Shopping Ads using a CSS partner. We explored the range of providers available and could see the clear benefits of working with a Premium CSS partner like RedBrain.”
Hannah Mckie, Digital Marketing Manager at Cotton Traders
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Cotton Traders are currently
increasing the budget for
their CSS activity weekly,
based on the performance to
date and hope to continue
seeing these great results!
55%
It’s great for RedBrain to partner with Cotton Traders and the results of their split testing demonstrates the benefits of delivering Google Shopping ads via a Premium CSS partner, with RedBrain’s activity resulting in a 41% decrease in CPC and 55% decrease in CPA.

Let's talk

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