55% reduction in cost per acquisition following a successful split test for Cotton Traders

A winning formula

Cotton Traders are a bricks and clicks retailer that are well respected within their sector and offer an excellent range of products. They opted to undertake a split test to help them to assess the benefits of delivering their Shopping ads through a Premium CSS partner, instead of using Google.

Upon discovering the savings available we decided to test delivering our Google Shopping Ads using a CSS partner. We explored the range of providers available and could see the clear benefits of working with a Premium CSS partner like RedBrain.

— Hannah Mckie, Digital Marketing Manager at Cotton Traders

Cotton Traders are currently increasing the budget for their CSS activity weekly, based on the performance to date and hope to continue seeing these great results!

55%
41%

It’s great for RedBrain to partner with Cotton Traders and the results of their split testing demonstrates the benefits of delivering Google Shopping ads via a Premium CSS partner, with RedBrain’s activity resulting in a 41% decrease in CPC and 55% decrease in CPA.

— Will Barfield, Partnerships Manager at RedBrain

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