Adding Bing Shopping (now named Microsoft Shopping Ads) to your digital retail mix is a quick and easy way to add incremental online sales. Although Bing doesn’t rival Shopping Ads on Google for total audience numbers, it can provide other advantages for retailers. Google may be the most popular option for UK shoppers by a … Continued

As two of the biggest potential sales channels for online retailers, both Google and Amazon can offer new customers and revenue alongside other benefits. But there are some key differences between Shopping Ads on Google and Amazon Sponsored Product advertising which could lead to costly mistakes for your business. The distinctions between Shopping Ads on … Continued

Black Friday is not just the busiest day of the year for many retailers. With customers spending billions due to reductions, the sales set the trend for the entire holiday shopping season. For some businesses, the period between Black Friday and the New Year Sales can deliver as much as 30-40% of annual revenue. Many … Continued

Over the last few weeks we’ve introduced a few of the participants of our recent bike challenge. We’ve loved hearing their stories, how their donations are contributing to worthy causes and why they cycle. Today we’re delighted to present Andy Sansom who won a donation of £1000 for his chosen charity by clocking up an … Continued

Fashion retailers face huge challenges in 2020 as the Covid-19 pandemic continues to disrupt an industry which contributed £35 billion to the British economy in 2019, employing 890,000 people. Even the growth in online shopping has failed to lift many clothing stores, with a few notable examples of surges in sales during the UK lockdown … Continued

One of our many data insights during lockdown was that we saw purchases in bikes and cycling equipment soar. It was no wonder then, that when it came to RedBrain throwing down a fun challenge or two, we chose cycling ones. It was our pleasure to extend the prize pot to reward the people who … Continued