The success of businesses and individuals is often defined by how they perform when times are tough. Not only does it reveal the ability to cope with challenges during a crisis, but there’s a strong correlation with the results even when things improve. And that’s why performance marketing channels should be leant on heavily in … ContinuedRead
Intelligent Shopping Platform
The “RedBrain Intelligent Shopping Platform” identifies the white space in Google Shopping It’s only job is to find ‘non obvious’, the underpriced and the under utilised which means you get the incremental sales you wouldn’t get anywhere else
Driving Incremental Sales for retailers and you only pay commission on the additional sales we drive.
RedBrain finds the white space in Google Shopping to drive you new sales.
This leaves you to focus on your current campaigns which we don’t touch or have any effect on.
What is Google Shopping Redefined?
Identify out the non obvious white space for incremental growth
Drive Incremental Sales
We put our own money at risk and charge a % of sales
A unique team of the smart and obsessive; mathematicians, creatives and AI experts
What is Google Shopping – the old way?
Bid on the Same old search terms
Cannibalise current campaigns and sale
Bill you for all impressions or clicks no matter what converts to sale
Agency and sales types
£400M in annual sales, 85% of which were incremental
£500,000 in incremental sales without impacting in house activity
Every day we drive;
Some of our customers
The online retail industry has faced more turbulence and challenges in 2020 than at any time in the past. And that’s led to a much faster rate of change and evolution as eCommerce and shopping platforms, affiliate networks, CSS partners, agencies and in-house teams needed to adjust to a different environment for eCommerce. It’s harder … ContinuedRead
If you want to create an effective Shopping Ads on Google campaign, then it’s essential to know what makes a profitable, optimised Product Feed. The information and images you supply to Google Merchant Centre are the foundations that your campaign is built around. And they can have a big impact on whether you attract and … ContinuedRead
Businesses around the world have had to manage massive disruption and change in 2020. And the retail sector has experienced more challenges and transformation than most. Shops have had to deal with closures or implementing new safety and social distancing procedures due to the Covid-19 pandemic. Meanwhile shoppers in lockdown have accelerated existing growth in … ContinuedRead
There’s a distinctly retro trend emerging in technology, based on the buying habits of UK online shoppers. Despite the high-quality photography capable with most modern smartphones, there’s been a growth in interest for both standalone digital cameras and video cameras. Sales of smaller compact cameras and more expensive DSLRs have seen an overall decline in … ContinuedRead
The decision by Google to open up Shopping to free listings has been widely reported. But what are the actual implications for brands and retailers already running campaigns on Shopping Ads on Google, as well as those businesses who are now motivated to try it for the first time? And does it reveal details of … ContinuedRead