The “RedBrain Intelligent Shopping Platform” identifies the white space in Google Shopping It’s only job is to find ‘non obvious’, the underpriced and the under utilised which means you get the incremental sales you wouldn’t get anywhere else
This leaves you to focus on your current campaigns which we don’t touch or have any effect on.
Search methodology
Identify out the non obvious white space for incremental growth
Sales Approach
Drive Incremental Sales
Commercial Model
We put our own money at risk and charge a % of sales
The Team
A unique team of the smart and obsessive; mathematicians, creatives and AI experts
Search methodology
Bid on the Same old search terms
Sales Approach
Cannibalise current campaigns and sale
Commercial Model
Bill you for all impressions or clicks no matter what converts to sale
The Team
Agency and sales types
£400M in annual sales, 85% of which were incremental
£500,000 in incremental sales without impacting in house activity
Impressions
Clicks
Sales
Why commission % is about sales for retailers not profit for RedBrain Are you wasting a substantial part of your advertising budget? If you haven’t looked at Cost Per Action (CPA) and commission-based ad solutions, then it’s a strong possibility. Anyone with a passing knowledge of digital advertising and marketing will be familiar with paying … Continued
ReadNo retail business ever wants to pay more for advertising than is necessary. Additional costs and fees can quickly add up and reduce profit margins by a large amount. That’s an important concern whether you’re just starting your first Google Shopping campaign or already managing a large ad inventory. So why are brands still overpaying … Continued
ReadThe decision by Google to open up Shopping to free listings has been widely reported. But what are the actual implications for brands and retailers already running campaigns on Shopping Ads on Google, as well as those businesses who are now motivated to try it for the first time? And does it reveal details of … Continued
ReadOnline shopping habits continue to change week-to-week, due to both changes in the Covid-19 lockdown restrictions and Summer buying habits. Rules have been eased in England since May 13th to allow everyone the choice to drive to other destinations and take unlimited amounts of outdoor exercise. This seems to have triggered a sudden rush to … Continued
ReadSetting up or managing campaigns with Shopping Ads on Google can be complicated and time-consuming. And working with digital companies for 15 years has helped us understand exactly how that leads to mistakes, both big and small. It’s also why the RedBrain Shopping Service combines AI machine learning with expert human oversight, so we can … Continued
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