The “RedBrain Intelligent Shopping Platform” identifies the white space in Google Shopping It’s only job is to find ‘non obvious’, the underpriced and the under utilised which means you get the incremental sales you wouldn’t get anywhere else
This leaves you to focus on your current campaigns which we don’t touch or have any effect on.
Search methodology
Identify out the non obvious white space for incremental growth
Sales Approach
Drive Incremental Sales
Commercial Model
We put our own money at risk and charge a % of sales
The Team
A unique team of the smart and obsessive; mathematicians, creatives and AI experts
Search methodology
Bid on the Same old search terms
Sales Approach
Cannibalise current campaigns and sale
Commercial Model
Bill you for all impressions or clicks no matter what converts to sale
The Team
Agency and sales types
£400M in annual sales, 85% of which were incremental
£500,000 in incremental sales without impacting in house activity
Impressions
Clicks
Sales
No retail business ever wants to pay more for advertising than is necessary. Additional costs and fees can quickly add up and reduce profit margins by a large amount. That’s an important concern whether you’re just starting your first Google Shopping campaign or already managing a large ad inventory. So why are brands still overpaying … Continued
ReadSetting up or managing campaigns with Shopping Ads on Google can be complicated and time-consuming. And working with digital companies for 15 years has helped us understand exactly how that leads to mistakes, both big and small. It’s also why the RedBrain Shopping Service combines AI machine learning with expert human oversight, so we can … Continued
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ReadAs part of its ongoing data insights research, new data from e-commerce platform RedBrain.com reveals exactly what the UK was searching for and buying during last weeks Covid-19 lockdown (w/c 13th April) and the results are FABULOUS: Hair Scissors demand up over 3000% Hair curlers demand up over 800% Manicure glue demand up over 600% … Continued
ReadGoogle Shopping vs Bing Shopping: Reach, Demographics, Set-Up, Cost and Results Google Shopping adverts are an essential part of the digital shopping mix to reach customers for almost every retail business. But what alternative channels are available if you feel you’ve maximised the available opportunities, or just want to reach even more buyers from the … Continued
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